It's a fact:
The Marketing Cloud Email Specialist certification has many benefits:
New Job Opportunities
A Higher Salary
More Respect at Your Company
Imagine the doors that could open for YOUR career.
It's safe to say that you should get the Marketing Cloud Email Specialist certification.
But, here's the problem:
Getting the Marketing Cloud Email Specialist cert comes with challenges.
The amount of material to cover can be overwhelming.
In fact, most people feel unprepared for the Email Specialist Cert.
The exam isn't about memorizing.
It's about mastering key concepts:
Email Marketing Strategies
Data Management
Content Creation
Automation Studio
Journey Builder
Analytics.
Understanding every concept on the exam is important.
Losing sight of these concepts can lead to:
Missed opportunities.
Needing to retake the exam.
Take the time to learn each concept well.
Your exam success depends on it.
Passing the cert can come with anxiety, doubt, and the pressure to succeed.
But, there's hope.
With the right approach, passing the Email Specialist cert is possible.
How to Pass the Email Specialist Exam (The Strategy)
Break down the syllabus into bite-size pieces.
Focus on topics based on their exam weight.
Learn how to study (the right way) for exams.
Engage with the Salesforce community (for tips and advice).
The benefits of this strategy
You increase your odds of passing the exam (on the first try).
You'll unlock a high-demand career path.
You'll join an elite group (who can demand a high salary).
You'll prove to companies that you can do the job.
Let's break each step of this strategy down
Step 1: Breaking down the syllabus into bite size pieces.
Start by dividing the syllabus into separate sections.
Salesforce already did the hard work for you.
You can see each section of the Email Specialist exam below.
As a bonus, if you use tools like Trello or Evernote, you can organize each topic there.
I like to use Trello, but flashcards, pen, and paper work fine.
For the visual learners:
Draw mind maps to make connections between each topic.
Mind maps make the exam digestible and memorable.
Research shows that flashcards & mindmaps are some of the best ways to study for exams.
Step 2: Focus on topics based on their exam weight.
Find out which topics are most important for the exam.
Focus more on the heavier topics.
This doesn't mean to completely ignore the smaller topics.
It means you need to know where to focus the majority of your time.
Remember the Pareto Principle here.
80% of your results come from 20% of your effort.
Look at the Email Specialist exam guide to see the weight of each topic on the exam.
Here's each topic (and the weight) on the Email Specialist Exam:
Email Marketing Best Practices: 10%
Content Creation and Delivery: 24%
Marketing Automation: 26%
Subscriber and Data Management: 26%
Insights and Analytics: 14%
Concentrate more on topics with a higher weightage.
Create a study schedule that allows you to focus more time on the bigger topics.
Step 3: Learn how to study (the right way) for exams.
Develop effective study habits.
This includes:
Setting a regular study schedule (Like 7:00 AM every morning)
Finding a quiet place to study (Like a library)
Taking short breaks to keep your mind fresh.
Use Active learning by teaching what you learn to someone else.
An easy way to do this is to find study groups and discuss what you learn in there.
Active learning forces you to understand and remember what you studied.
"Active learning increases students’ motivation to learn" - Cornell University
Use the Pomodoro Technique to stay focused.
Study for 30, 45, or 50 minutes, then take a 5, 10, or 15 minute break.
The Pomodoro Technique makes it wayyyy easier to study.
I learned about it in college and maintained a 3.9 GPA after putting it into my routine.
I use the Google Timer or my iPhone to set the time intervals.
No need to get fancy with an app here.
Learn more about the Pomodoro technique here.
Step 4: Engage with the Salesforce community for tips and advice.
Join Salesforce forums and groups.
Talk to others who are studying or have passed the exam.
They can give you tips, study materials, and encouragement.
Talk to people, ask questions, and share your study progress.
Networking with people on the same path will take you further than working alone.
Go to Salesforce meetups.
Meetups are going to help you in the long run.
Even if you don't know what people are talking about, you should go to Salesforce meetups.
It's a great way to connect with people close to you in your community.
You need a community.
Things are going to get hard.
When you have people that are close to you, it makes it much easier.
Your community is your lifeblood.
Conclusion
Let's recap.
Passing the Marketing Cloud Email Specialist exam is demanding.
But it's possible.
When you follow the right strategy;
Breaking down the syllabus into bite-size pieces.
Focusing on topics based on their weight in the exam.
Learning how to study (the right way) for exams.
Engaging with the Salesforce community for insights and tips.
Passing the exam is possible.
Remember, it's about more than passing an exam.
It's about creating a future for yourself in a high-demand tech field.
So, what's your next step?
Follow the strategy above.
Draft a study plan today.
Register for the exam.
Join online forums.
Connect with people who are on the same journey.
Every step you take is a move toward a brighter future and career.
The time is now.
Embrace your potential.
Become a Salesforce-certified Marketing Cloud Email Specialist.
Kaelan Moss - MinuteAdmin Out ✌🏽
PS - Want a step-by-step guide to prep for the Email Specialist exam?
I made the ultimate guide for you.
Click here to get it.
