Be dangerously valuable in the age of a.i. agents | Data360
- Kaelan Moss
- May 18
- 7 min read
You need to learn Data360 right now
The demand for Data360 is insane and you won't have to worry about where work will come from in the AI age.
When people come to you, you'll have the in-demand skill they're looking for. Which means you have leverage.
That sets you up to do what you want in your career; whether that means:
Running your own business/agency
Creating agents for companies
Or even working for one company
The choice is yours. But you have to learn the skills to get there and set yourself up for success.
The writing is on the wall
In the last 3 months, 7 companies found me on LinkedIn. They all wanted someone who knows Marketing Cloud and Data360, or at least knows what it is and wants to learn it.
Every single one of them wants to use AI in their marketing.
At first, I thought these companies who reached out to me were a coincidence. And then I started looking deeper into what Salesforce was saying, and a pattern opened up.
Look at Salesforce's Proxy statement to investors.
This letter is from April 16th. It's May 15th as I'm writing this. That's not even one month ago.
29,000 Agentforce deals closed. Amazon, Ford, AT&T, and GM leading the charge. Nearly 90% of Forbes' top 50 AI companies now run on the platform.
Agentforce ARR reached $800 million, up 169% year-over-year. And in fiscal 2026, Salesforce ingested 112 trillion records through Data360.
I don't know about you, but I would take that as a sign to learn the Data360 skill that's booming in demand.
Most people are too comfortable
Most people in tech right now are either comfortable with their day job or scared that AI will take their job. They're waiting for the moment that it does, but somehow still hoping it never comes.
So they make all kinds of excuses like:
AI is growing too fast to keep up with
AI is too hard to learn
AI won't really affect my life, it's just tech hype
AI isn't as good as people say it is
I thought all these things too. But remove AI for a second and think about the entire picture from a 40,000 foot overview.
AI is progressing like crazy
Just a few years ago, AI images used to be distorted and funny looking.
Now AI Images look like this (with one prompt and 2 minutes of AI drawing the picture).
This used to take HOURS to draw for a professional artist. And it would take even longer to get a rendering that looked similar to what you wanted if you talked to a graphic designer.
And you mean to tell me that AI isn't as good as people say it is?
Remember, this is from a BASIC prompt I wrote. You can see it below.
The AI Prompt I wrote to make the picture above
"make an image of a house in the background of a cozy neighborhood where there are four trees lined up in the yard and each tree is evenly spaced apart and they are full of leaves and there are birds in the trees feeding their young and theres a lush green yard and theres a beautiful brown door in the middle of the house leading to the front entrance and theres a sidewalk that goes from the door and leads to the street and in the street is a red jeep wrangler that is at the end of the sidwalk that has a black roof that is retractable and its one of those 1994 jeeps that is vintage and well maintained and to either side of the house is a black metal fence that has openings in each side where you can see through the fence but you cant get over the fence because it has pointers at the top of each pole in the fence and its a beautiful spring day outside where there are blue skies in the picture in the background of the house and there are just a few scattered clouds and you are looking at the picture as if you are standing on the other side of the street and taking this view in as a person walking by who decided to take a picture of the scene"
The World is Changing Fast
AI is here to stay. It's the biggest industrial revolution in our lifetime and it'll affect every person on the planet at some point.
Companies now understand that pricing for AI is different than traditional SaaS. AI is a consumption-based model, not a per-seat license model.
People seemed confused and even frustrated by consumption models just 6 months ago. But now they're realizing that AI requires computing power, which requires energy. And energy is the limiting factor in computing right now.
Hence why Elon Musk is building data centers in space.
Energy's abundant in outer space, and data centers stay cold without air conditioning. Now that business leaders know this, they're investing more into AI tools like Data360.
In order for a company to use AI with any real legitimacy, you need the AI to have a lot of context about:
Your customer data
The way you do business
That means you need a tool to prepare data in one spot so you can use AI agents to make smart decisions and interact with customers in a smart way.
Data360 is the foundational tool for your AI agent. Without the foundation built on quality data, you can't have a good agent.
The future of AI agents
Agents will be what everyone uses in the next 5 years.
Agents will be the digital version of humans
Agents will buy products from other agents.
Agents will write all the code for websites.
AI agents can already detect and fix bugs in entire codebases.
Agents will do everything that a human can do on the internet. And they'll do it faster, cheaper, and more accurate than humans.
"Agents will speak with each other, work with each other, and transact with each other on the internet."
Learn the skills that are tied to society's infrastructure. If you have the foundational skills that make society run, you will be employable for a long time.
Pay attention to signal vs noise
I've built Marketing Cloud for universities, nonprofits, and pharmaceutical companies.
I've helped a startup find product-market fit. I've even created my own Marketing Cloud products.
In each season of life, I've realized a few things.
One:
You're always working for someone else. No matter if you're an employee, consultant, advisor, or solopreneur, or entrepreneur.
Two:
You have to learn the rules of the game you're playing. As an employee you have to learn the company culture. As a consultant you have to learn how to run an agency and fit into projects at any stage of the development cycle. As an entrepreneur, you have to make products that your customers care about so they can get results.
Three:
The "other side of the fence" is over romanticized. You think things are better on the other side because you can't see the crap in the other yard. But when you get there, you see the challenges you have to figure out through trial and error.
That's why when I see 7 companies reaching out to me on LinkedIn asking if I know Data360, I pay attention. When different people are asking for the same thing, its a clear sign that there's a huge wave of demand on the way.
You Are Your Own Mini Corporation
There's no better leverage than having a skill that's hard to find. If you find a niche with high demand for your skills & low supply, you will make money (no matter your job title).
Your career success depends on:
The niche you decide to help
Your skills and how rare they are
How many people you can help at one time
And how much you charge... Which depends on:
The going market rate
Your negotiation skills
And the trust people have that you can solve their problem faster than anyone else.
Here's my belief:
You are your own mini corporation whether you work for someone else or yourself. The global economy consists of people who have skills that other people are willing to pay for. The scale and leverage at which you do that is what determines your freedom.
Choosing how you want to apply your skills and who you help applies to everyone. It's as hard, (maybe even harder), to get consistent clients as a business owner as it is to get a job at a company. The challenges never go away. You still have to sell yourself and gain people's trust.
The only difference is how you structure your terms of service with the people you serve. How you structure that relationship is what gives you freedom and leverage. Using your skills to serve others never changes no matter what's happening in tech.
Things are exactly the way they've always been, but you have to adapt to what's coming in tech. For the people that adopt the pivot mindset, you'll adapt to the changes that are inevitably coming and be just fine.
So What Steps Do You Take?
Right now, there's clear-cut demand for Data360. You can see it as clear as the sky is blue.
Here's where to start.
Learn Data360
You can spin up a free Data Cloud org. The org lasts 5 days, and when it expires you can get a new one. Start with these two Trailhead trails:
Use the Data360 Consultant Exam as motivation. Having something to study toward keeps you moving.
Learn How to Make Agents
You need to know how data works so you can make agents the right way. That's why learning Data360 is the best place to start.
Everyone will use agents in the next 5 years. The people who understand the agent infrastructure will be valuable to every company.
Learn How Business Works
America is a business. Everything sits on the fundamentals of business and you can't escape it. If you want a high-paying job, you need to learn how to negotiate.
If you want to negotiate, you need leverage. Your leverage comes from having valuable skills that people will pay for. It's called product market fit (PMF). PFM is the foundation of a successful business and a successful career.
You Don't Have to Worry About the Future
There's a lot to digest when it comes to Data360. But you don't have to worry about the future. If you're on the cutting edge of what society is looking for, you will be in demand.
You can't get complacent and expect to stay grow. everything is changing fast. That's why you need to be learning every day. And it doesn't take much. Pick something like Data360, focus on it, and devote 20 minutes a day to learning more about it.
The writing is on the wall. The choice is yours.
Kaelan Moss MinuteAdmin Out ✌🏽
2 Ways I can help
One - If you want to learn more about Data360 and Marketing Cloud I have something for you.
Two - if you want to reach out to me directly on LinkedIn, you can find me here.
