5 Best Practices For Email Deliverability - Salesforce Marketing Cloud
Want your Marketing Cloud emails to go to the SPAM folder??
I’m guessing you probably said NO to that question…. Hopefully…
It’s a valuable question because if you don’t do the right things when it comes to email deliverability, the SPAM box is likely where your emails could end up.
If that happens, you can just kiss your money goodbye.
In a good scenario, you want your emails to go directly to people’s inboxes so as soon as they open their email, they see your email messages.
But a lot of people aren’t doing what it takes to hit the inbox.
Could you be one of those people? Let’s find out together!
In this blog post, we’ll talk about the following:
What Email Deliverability is, and why it’s important
How do you make sure your emails get delivered to your subscribers’s inbox?
How to prepare for the MC Email Specialist Exam with this new knowledge.
So let’s jump into it!
At this point, You may be asking…. Kaelan…. What is Email Deliverability, and why does it even matter?
So Let’s answer that before we talk about anything else…
What is Email Deliverability?
Email Deliverability = The ability of your emails to get into people’s inboxes.
Bad Email Deliverability is kinda like sending a letter in the mail and having it get stopped or lost at the post office.
It’s a waste of money and a waste of paper…
Only difference is that we’re not sending paper envelopes in the mail, we’re sending digital mail to someone.
Instead of mail arriving in a mailbox, it’s arriving in an email inbox.
Same rules, just a different playing field.
So we need to make sure there isn’t anything along the way from our mailbox to the other person’s mailbox that is going to stop the mail from arriving.