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There's a lot of skill required to be a great Marketing Cloud consultant.
But here is the Marketing Cloud skillset that I believe are the most important.
Being able to give clear updates on what's been done and what still needs to happen (and blockers in your way).
The more you communicate, the clearer the project is.
Client crave clarity.
If they know what's going on, they'll be happier with your performance, even if things don't go as planned.
Over communicating is better than leaving clients in the dark and making them guess about what's going on.
Keep clients and team members in the loop and people will be much more forgiving if you make a mistake.
This is for client and team members. Sometimes you need to be the one to make sure everyone does their job.
Making sure that everything is in writing so nobody can say you didn't do your job.
You need a cookie trail to make sure that you're covered.
If you're working with multiple clients at the same time, you need to make sure that you're doing the most important parts of a project every morning so your day isn't ruined by meetings and useless work that doesn't move the needle.
The worst thing you can do is work on the wrong thing for a long time.
The best thing you can do is work on the right things for short bursts of time.
Ultimately, clients don't care how long you work as long as you work on the right things and make progress.
Find the priorities and work on those.
Move the needle every day to get the project done.
Clients will love you for this.
You have to find the answer to things you've never seen before.
This takes grit and practice.
Just because you haven't seen it before doesn't mean you can't do it now.
The mindset of figuring things out when they're brand new to you is a mindset that only a few have.
If you cultivate this, you'll master anything you put your mind to.
That goes for anything in life.
You can't be scared to send a DM or ask a question on Reddit/Slack/StackExchange/Trailblazer forums.
There's a huge community of Marketing Cloud experts out there... Ask them for help.
People love to solve hard problems and help a friend in need.
Make friends, tell them what you're struggling with, and you'll be surprised at how much they help you.
You'll learn a lot from people in the Marketing Cloud community.
Finding the answer to things in ways that you never thought about before.
For Example:
Using AI as a researcher.
DM'ing people who have the experience that you think would help you.
Or hiring someone to help you solve a problem.
Resourcefulness is connected to success.
If you want to be successful in anything you do, find ways to use the resources around you.
There's information everywhere. Dig deep and use it.
You can't have a quitter mentality.
The more you stick it out, the more you learn.
Over time, this is what creates the moat that separates you from the rest of the pack.
This is ultimately what allows you to gain a skillset that lets you charge $100+ per hour.
Lots of times you have to do stuff you haven't seen or done before.
That happens almost every day.
There will be days you feel like a genius and other days where you'll feel like you're not worthy of your job.
You have to keep going in the face of those imposter thoughts.
The only way to get good at something is to suck at it and keep finding new paths to find the problem, no matter how many times you get stuck and have to start over.
Just remember that every time you start over, you have more knowledge than the last time you started from scratch.
So technically, you're not starting from scratch on each try.
You're starting with a higher level of knowledge and using that knowledge to solve the problem.
Sure, it still takes a long time to solve the problem you want to solve, but you have momentum.
As the old saying goes.
Quitters never win. Winners never quit.
Keep going strong and turn your dreams into reality.
Kaelan Moss - MinuteAdmin Out ✌🏽
PS - When you're ready, here's how I can help:
The Marketing Cloud Career Development Program (MC-CDP):
Every new project I do gets added into this program.
It grows with time (so you can grow your marketing career with it).
Marketing Cloud Consulting:
Do you want to build something in Marketing Cloud and need help?
MinuteAdmin consulting can help.
Message Kaelan Moss to get started.
© 2025 by MinuteAdmin.
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