Marketing Cloud Job Roles

How many job roles are in the Marketing Cloud ecosystem?

When you get a Marketing Cloud job, will you do everything?

Or will you do a job that fits your core strengths?

These were three questions that someone recently asked me.

Those three questions got me thinking about Marketing Cloud Job Roles. 🤔

And I wanted to share my thoughts about:

• The job roles you can get in the Salesforce Marketing Cloud ecosystem.

So here you go!

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Marketing Cloud Job Roles

Here's a list of all the Marketing Cloud job roles that I've ever seen.

14 Marketing Cloud job roles in total.

Here's the list.

To give you more value...

I wrote a 3-4 sentence description for each Marketing Cloud job role.

Scroll and Enjoy!

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Marketing Cloud

(Job Role Descriptions)

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Marketing Cloud Email Specialist

This role involves designing, building, and implementing email campaigns within Salesforce Marketing Cloud.

Specialists need to understand:

• Audience segmentation

• Email deliverability

• How to create responsive emails with Personalization strings, Dynamic Content, and basic AMPscript

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Marketing Cloud Administrator

The administrator is responsible for managing and maintaining the Marketing Cloud platform.

They may do the following:

• Troubleshoot issues.

• Handle data integrations.

• Manage users and permissions.

• And configure the platform to do what the company needs to do within the system.

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Marketing Cloud Developer

A Marketing Cloud Developer uses platform languages and tools, such as:

• AMPscript

• SQL

• SSJS

So they can:

• Customize the platform.

• Integrate the platform with other systems.

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Marketing Cloud Consultant

This role involves helping clients optimize how they use Marketing Cloud.

To ensure the Marketing team is meeting all of the client's objectives...

A Marketing Cloud Consultant should understand:

• Marketing Cloud features and how to apply them...

They may provide:

• End User Training.

• Help with strategic planning.

• Best Practice Recommendations to the client.

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Marketing Cloud Business Analyst

The business analyst role often involves:

• Assessing the business's needs

• Translating business needs into technical requirements for developers, admins, email specialists, etc., to implement.

They may also analyze marketing performance data and provide insights to drive decision-making.

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Marketing Cloud Product Owner

This person is typically responsible for the overall vision and direction of the product or platform.

They work closely with different stakeholders to:

• Determine the platform's needs

• Prioritize tasks or projects

• And make sure that Marketing Cloud is being used the right way.

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Marketing Cloud Program Manager

This role generally involves overseeing multiple interconnected projects related to the platform.

The Program Manager would:

• Manage resources

• Coordinate different teams
  

• Make sure that projects align with the company's strategic goals.

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Marketing Cloud Solution Architect

A Solution Architect is responsible for:

Designing business solutions using Salesforce Marketing Cloud.

They work with managers to understand the business needs and then create a design that aligns with those needs and the system's capabilities.

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Marketing Cloud Project Manager

This role involves managing projects related to:

• Implementing Marketing Cloud

• Customizing Marketing Cloud

• Upgrading the Marketing Cloud.

The Project Manager:

• Plan the projects

• Coordinates teams

• Manages risks and issues

• Makes sure that the project is completed on time and within budget.

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Marketing Cloud Data Analyst

A data analyst working with Marketing Cloud would:

• Analyze marketing data

• Identify trends

• Provide insights to improve marketing efforts.

Data Analysts might work closely with Architects and Business Analysts.

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Marketing Cloud Automation Specialist

This role focuses on leveraging Marketing Cloud's automation capabilities to improve marketing efficiency and effectiveness.

They design, build, and maintain automated marketing campaigns and workflows in Automation Studio and Journey Builder.

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Marketing Cloud Content Designer

A Content Designer would focus on creating engaging and effective content for marketing campaigns on the Marketing Cloud platform.

This might involve design work, copywriting, or both.

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Marketing Cloud Training Specialist

This role involves training users on how to effectively use the Marketing Cloud platform.

The Training Specialist needs a deep understanding of the features and must also be skilled at:

• Teaching

• Communication

• Facilitating a classroom
  

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Marketing Cloud Technical Architect

This role is one of the most advanced in the Salesforce ecosystem and requires a deep understanding of the Marketing Cloud platform, and broader technical knowledge.

A Technical Architect will design complex solutions for marketing challenges, usually involving multiple Salesforce Clouds and third-party integrations.

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Alright, that's the rundown of each Marketing Cloud job role!

Next up...

4 Things to think about.

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4 Things to Think About

1:

Find a job where you won't be doing everything in Marketing Cloud.

You'll burn out (unless you're up for the challenge and they're paying you BANK).

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2:

When you're interviewing, you'll want to ask the hiring manager exactly what they expect you to be doing when you get hired.

If they say that you'll be doing everything, RUN.

If they say that you're joining a team of other marketing cloud folks and will help them build campaigns, that's a good sign.

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3:

Talk with the team before getting hired to see how each member interacts with each other.

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4:

Marketing Cloud Job Responsibilities Can Change Depending On...

• The company you're applying to.

• The size of the company.

• The structure of the company.

• What does each company specifically need from you at the moment?

The job titles can also change.

That's why it's important to:

Understand how to read job descriptions to get the most accurate information.

For example...

A role might combine elements of several roles into one.

Or the job title might not specifically mention "Marketing Cloud" but still involve working with the platform all day long.

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Anywhooooo, that's all I've got for ya today!

Hope you enjoyed it.

Happy Father's Day to all the dads out there.

Enjoy some delicious Bar-B-Que 😋

Kaelan Moss - MinuteAdmin Out ✌🏽

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PS—If there's a job role I didn't include here, let me know in the comments 👇🏽

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PPS - When you’re ready, here are 2 ways I can help you:

• Marketing Cloud Course: If You Want To Pass Marketing Cloud Certifications, Start With a Step-by-Step Course.

• 3 Day Challenge: If You Want To Understand Marketing Cloud, You Need Bite-Size Tasks. Join The Free 3-Day Challenge.